About one hundred years ago, Luigi Russolo crafted the golden cage of noise. This was at a time when several bars were needed in order to form a movement. Six bars were constructed to capture the future. Now – one hundred years later – these six bars have been woven into a whip that crackles over a herd of lost horses. The whip must be melted, forced to flee, isolated, dissolved; it must find its way home.

HEIMA is Icelandic. It means ”home”, ”at home”, ”at my home", ”the home of”, ”the home”. HEIMA is the basis, excluded from everything and contains absolutely nothing. From now onwards elevated to sound.

We believe that the perception of development is driven by the illusion of the sweetness of industrialism. Nuances must come forth and the picture must be drawn away from systems and their noise.

– The instantaneous death of Development.

Our thoughts and societies are constructed on the experience of the past and anticipation of the future. Original ideas require distance to the time and context in which they are to be installed. Without time, without anticipation.

– The instantaneous death of Originality.

We cannot understand what we have not yet done. If we know what to do, we have already done it. This basic assumptions must be challenged.

– The instantaneous death of Aesthetics.

We do not believe in dictations of good taste. Aesthetics must be set free and examined without history, method or retrospective foresight. We believe in flesh and anything liquid. 

Consciousness crumbles instantly as it is grasped as a concept. Narrated – disappeared. Completed – evaporated.